{"id":1945,"date":"2012-03-12T16:46:55","date_gmt":"2012-03-12T16:46:55","guid":{"rendered":"http:\/\/www.london-artcollege.co.uk\/news\/?p=1945"},"modified":"2012-03-12T16:47:02","modified_gmt":"2012-03-12T16:47:02","slug":"kates-graphic-design-story","status":"publish","type":"post","link":"https:\/\/www.london-artcollege.co.uk\/news\/2012\/03\/kates-graphic-design-story\/","title":{"rendered":"Kate’s Graphic Design Artwork.."},"content":{"rendered":"

Our Graphic\u00a0Design\u00a0tutor Vanessa emailed me some\u00a0pieces\u00a0of work for the website from one of her\u00a0students Kate. We also\u00a0asked if Kate would like to write about them for our college news blog. We hope you enjoy reading about Kate’s artwork.<\/p>\n

=============================================<\/p>\n

I have been working with computer-based graphics for a few years, and decided to do the Graphic Design course to help me move out of my comfort zone and explore new ways of doing things. I have really enjoyed the course, and it has helped me to start thinking in a more conceptual way about designing, and to go back to basics using pen and paper to sketch and plan before jumping straight onto the computer!<\/p>\n

When I created the logo for a local company, \u2018Jon\u2019s Golf Pro Shop\u2019, I decided to keep the original colours so that, in theory, the shop would not have to redo its interiors to try and match a new colour scheme. I chose a chunky, sporty-feeling font, and decided to try and make the logo more contemporary and unintimidating (as golf, and all the equipment that comes with it can, at times, feel\u00a0 very overwhelming) so that both experienced and newbie golfers would feel comfortable shopping here.\"\"<\/a><\/p>\n

I added a silhouette of a golfer in the \u2018o\u2019 to give it a subtle golfing touch, and the various sized fonts create movement and energy, which is suitable for a sport-based logo.<\/p>\n

The next piece of work is a billboard for an organic baby food company \u2013 Mother Nature. I chose bright colours and chose not to clutter it too much, as you have only a few moments to get someone\u2019s attention when they are driving (unless of course they are stuck in a traffic jam!)\"\"<\/a><\/p>\n

I came up with the slogan \u2018Whatever your baby can imagine\u2026 mother nature makes\u2019. The term \u2018mother nature\u2019 used in this sentence gives connotations of the food being natural, pure and wholesome while also subtly bringing the company name into the slogan, to make sure people remember it! The brief was to focus on the wide variety of foods made by this company, which is demonstrated by \u2018Anything your baby can imagine\u2019. By referring to \u2018your<\/strong> baby\u2019 it also makes it much more personal to the reader\u2019. With the baby\u2019s head near the bottom of the billboard, it is clear that what is happening above his head is in his imagination \u2013 which is of course various fruit characters with eyes and wings!<\/p>\n

Kate – Graphic Design Diploma<\/p>\n","protected":false},"excerpt":{"rendered":"

Our Graphic\u00a0Design\u00a0tutor Vanessa emailed me some\u00a0pieces\u00a0of work for the website from one of her\u00a0students Kate. We also\u00a0asked if Kate would like to write about them for our college news blog. We hope you enjoy reading about Kate’s artwork. ============================================= I…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1945","post","type-post","status-publish","format-standard","hentry","category-online-art-courses-artwork","wpcat-6-id"],"yoast_head":"\nKate's Graphic Design Artwork..<\/title>\n<meta name=\"description\" content=\"Our Graphic\u00a0Design\u00a0tutor Vanessa emailed me some\u00a0pieces\u00a0of work for the website from one of her\u00a0students Kate. 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