{"id":10573,"date":"2019-07-15T07:42:13","date_gmt":"2019-07-15T07:42:13","guid":{"rendered":"https:\/\/www.london-artcollege.co.uk\/news\/?p=10573"},"modified":"2019-07-04T13:59:21","modified_gmt":"2019-07-04T13:59:21","slug":"julie-noonan","status":"publish","type":"post","link":"https:\/\/www.london-artcollege.co.uk\/news\/2019\/07\/julie-noonan\/","title":{"rendered":"Julie Noonan"},"content":{"rendered":"\n

Tutor Vanessa weaver asked if we would share student Julie Noonan’s logo design from one of her assignments. It is an idea for a charity, although it’s not an actual brief, the company does exist and the student decided to redesign the current logo.<\/p>\n\n\n\n

Julie wrote to her tutor Vanessa Weaver…….

For this task I chose a local charity \u2013 the Salford Foundation \u2013 who work with young people and adults to increase opportunities. Their tagline is \u201cOpening doors to opportunity\u201d and their existing logo incorporates a key, and is quite busy and not very eye catching.

The Salford Foundation have quite strong branding in terms of using their colour scheme, so I was fairly sure I was stick with their red as my colour.

Picking up on the opening doors idea from the strapline, I began with what is very clearly a door, and rapidly became a much cleaner more conceptual version of a door. I played about with the shapes long enough to know that this was my preferred option. Once I had worked out the angles for the two shapes, I then worked out which line needed to be on top of which to make the perspective work and give the impression of a door (rather than just two shapes).

I started to work on how the charity name might be incorporated. The first typeface was quite fun, but I thought a little hard to read and didn\u2019t have the clean, modern feel I was aiming for. I also worked up version using just the initials: it is quite a long charity name, and I thought an alternative version that would be more compact might be helpful to the charity.

The final full version of the logo is found below.
<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n","protected":false},"excerpt":{"rendered":"

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