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<\/figure>\n\n\n\nSome logos that I feel are particularly successful include the Amazon logo with it\u2019s one-word, approachable lowercase typography and arrow which represents quick delivery and a smile (friendly service). The Netflix logo manages, with a clean straight font, lower curve and striking red colour, to make you think of cinema or theatre curtains or Hollywood letters. It\u2019s incredibly simple and subtle in the message it tells it\u2019s customers.
The Adobe logo is very iconic and unmistakably the work of the great designers \u2013 like the one\u2019s that use it\u2019s software. Other iconic logos include National Geographic with it\u2019s simple rectangle outline and well-balanced text. You can\u2019t miss the Lego logo, it\u2019s simple, contained in a brick-like square (a 2×2 piece), has a balloonish and friendly font and bold primary colours designed to say \u2018I\u2019m for children\u2019. The Nike symbol is now so well known and iconic there\u2019s no need to words or letters. It\u2019s a swish that could represent the trajectory of a leap or the go-faster swoosh of a running rushing past in some rather snazzy Nike trainers.
Lidl is clever in it\u2019s appeal to it\u2019s customers who on the look out for an affordable bargain. It\u2019s not trying to be beautiful, it\u2019s just bold, unapologetic and functional. Some of the logos have symbols, like the Oxfam logo that has clever contained the O and the X in a green sphere as if Oxfam is part of the world it helps and it also looks like a person and that\u2019s also what Oxfam is about, helping vulnerable people.
I found an example online of how certain logos have been especially designed to progress from the full logo to just a symbol and all the steps in-between. I thought it was especially clever that a logo can loose so much of it\u2019s original design and yet still be recognisable as the brand it represents. It gives the company endless options for that logos use. <\/p>\n\n\n\n
My compilation of favourite logos show a trend I enjoy which is the clever use of inverse space\nand humour to create an intelligent and attractive logo. The One logo is a perfect example of this\nas is the Spartan Golf Club logo. The use of a golfer and swing-back graphics to create a spartan\u2019s\nface and helmet is genius! Campland uses two little tent icons to make a compass and I love the\npaperclip bent into a heart works, these concepts work really well. The designers in both cases\nhave cleverly taken something from that brand and used it to create something else for the\npotential customer to see. I personally think consumers will expect innovative and clever products\nand services from companies with these sort of logos. Give Give shows great use of a hand drawn\nelement, it makes the branding seem friendly, human, quirky and a bit hipster. Milkymug and\nKittypic both have a fun drawing-style icon in their design which work very well as they\u2019re very well\ndesigned and look friendly and fun yet professional.\n<\/p>\n\n\n\n
Logos that don’t work <\/h2>\n\n\n\n
The bad logos I chose pretty much speak for themselves on how bad they are. Most of them aren\u2019t particularly scalable, quality and text is lost at small sizes on some of them. The designers of these logos obviously hadn\u2019t considered this. They\u2019re unattractive, make bad use of colour and typography and in in some instances show something rude that was not originally intended. One wonders how many people saw these logos, such as DoughBoys, Kids Exchange and the two purple figures created for a paediatric doctors and no one saw the glaring issues before the logos were used. <\/p>\n\n\n\n![\"\"](\"https:\/\/www.london-artcollege.co.uk\/news\/wp-content\/uploads\/2019\/04\/charlie-leith2.jpg\")
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